4 CANNES LIONS SHORTLISTS, 1 SILVER HUGO, 1 SILVER KINSALE SHARK, FEATURED IN COMMUNICATION ARTS, AND A LOT OF FLOWERS AND MOET CHANDON FROM MY LOVELY CLIENT.

To prove that McDonald's really cared about putting more goodwill out into the world, we turned Lovin' into currency. On Super Bowl Sunday we invited everyone to come pay for their meals with their hearts instead of their wallets.