GOLD MEDIA CANNES LION

SILVER DIRECT CANNES LION

BRONZE DIRECT CANNES LION

We enabled online shoppers to sample fragrance for the first time, by using packing pillows to smuggle our fragrances.

SILVER FILM CANNES LION

BT: CLEANS YOUR BODY ON THE INSIDE.

4 CANNES LIONS SHORTLISTS, 1 SILVER HUGO, 1 SILVER KINSALE SHARK, FEATURED IN COMMUNICATION ARTS, AND A LOT OF FLOWERS AND MOET CHANDON FROM MY LOVELY CLIENT.

To prove that McDonald's really cared about putting more goodwill out into the world, we turned Lovin' into currency. On Super Bowl Sunday we invited everyone to come pay for their meals with their hearts instead of their wallets.

As part of our Olympics efforts, we partnered with Walmart to create a program to help girls keep playing #LIKEAGIRL

We surprised 50 girls’ teams across the U.S. with training, moral support and equipment they so urgently needed. We captured their reactions in a documentary series portraying their struggles, triumphs, and the difference our support made.

Everywhere, from Instore to social, we encouraged girls not to give up.

Small, relatable moments around the product.

We created an app that enabled people to use their daily steps to move their favorite causes forward.

When it comes to bacon, we're all in favor.

While a lot of minty gums over-promise freshness, Doublemint just wanted to be honest about being a gum that feels a little nice, and nothing more.

We just took Drano's benefit, and dramatized it a little. Ok…a lot.

Inviting people to use less, by using their Ziploc bags more.

These are a couple of stories about possibilities, scored with top charting music tracks.

FIAP SHORTLIST